8 January 2025
Does the package matter? Packaging has a vital influence on product’s image and shopping decision. 83%* of respondents indicate that they are very likely to purchase a product that has an interesting packaging design. It’s especially important, when it comes to buying presents. Over 75% of respondents believe, that, depending on how the package looks like, it can influence the perception of the gift value itself. If the packaging looks expensive, the product will be perceived as premium. Gift giving is not only a gesture, it’s an art where visual aspect of the package plays tremendous role. First impression matters: if the gift is beautifully packed, the person who receives it feels special and appreciated. In case of premium products that’s particularly important to have a matching premium packaging. So how to pack a gift to get the WOW effect?