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Which packaging sells?

Discover practical packaging tips. Learn how the right packaging can increase your product sales and discover the latest trends in the industry. It’s time to discover new inspirations!

8 January 2025
Does the package matter? Packaging has a vital influence on product’s image and shopping decision. 83%* of respondents indicate that they are very likely to purchase a product that has an interesting packaging design. It’s especially important, when it comes to buying presents. Over 75% of respondents believe, that, depending on how the package looks like, it can influence the perception of the gift value itself. If the packaging looks expensive, the product will be perceived as premium. Gift giving is not only a gesture, it’s an art where visual aspect of the package plays tremendous role. First impression matters: if the gift is beautifully packed, the person who receives it feels special and appreciated. In case of premium products that’s particularly important to have a matching premium packaging. So how to pack a gift to get the WOW effect?
8 January 2025
One right decision is all you need. Choosing the right packaging provider is the decision that will benefit you for a long time. Each company counts on long-term cooperation, so if you want to make it work, there’s a number of factors to be taken into consideration in the beginning. How to choose a provider who will comply with all your expectations? 1. Reliable cooperation. According to the studies of the Polish B2B market*, 83% of entrepreneurs find the terms of cooperation as the most relevant value when choosing a provider. They pay attention to such aspects as: professional customer service, order execution and following regulations and quality control. Only when those conditions are met Clients are sure to entrust their brand in good hands and that they will receive perfect packaging.
8 January 2025
An investment in quality These days, when the competition is extremely fierce, the role of the packaging has evolved. Packaging’s purpose is no longer limited to protect the product during transportation. The awareness about the value of high quality packaging has grown. The return on investment is reflected in appraisal of the loyal customers, enhanced brand image and increased sales. Nowadays it’s not the quality that costs, but the lack of it. Why is it worth to invest in packaging and what value does it bring? 1. First impression – key to success First impression is priceless. Packaging that stands out by design, quality of materials and care for details, creates positive impression during that unique moment when a customer sees the product for the very first time. It is all thanks to manual precision during the manufacturing process (link to Our Company). The main aspect in the decision making is choosing the right material that will be used for manufacturing the packaging (link to Our Offer). Extraordinary packaging draws attention of potential Customers and enhances the sales.
8 January 2025
Unboxing – a path towards the perfect packaging. Sale is not over after the product is purchased. To gain the trust of a Customer and improve sales, brands ought to focus on each step of the shopping experience: from the purchasing decision to the moment when a customer unwraps an acquired item. In this context the unboxing, so an actual moment of opening a package, has become a fundamental marketing tool that can significantly influence sales results. Unboxing – what is it? Unboxing is a moment when a Customer opens the package and meets the purchased product for the very first time. Atractive packaging brings joy, builds positive brand perception and increases the chances of placing the order again in the future.

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