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Why is it worth to invest in high quality packaging?

An investment in quality

These days, when the competition is extremely fierce, the role of the packaging has evolved. Packaging’s purpose is no longer limited to protect the product during transportation. The awareness about the value of high quality packaging has grown. The return on investment is reflected in appraisal of the loyal customers, enhanced brand image and increased sales. Nowadays it’s not the quality that costs, but the lack of it.


Why is it worth to invest in packaging and what value does it bring?


1. First impression – key to success

First impression is priceless. Packaging that stands out by design, quality of materials and care for details, creates positive impression during that unique moment when a customer sees the product for the very first time. It is all thanks to manual precision during the manufacturing process (link to Our Company). The main aspect in the decision making is choosing the right material that will be used for manufacturing the packaging (link to Our Offer). Extraordinary packaging draws attention of potential Customers and enhances the sales.

2. Building Customers’ loyalty

Customers who have experienced pleasure connected with well design, aesthetic and functional packaging are more likely to repeat their order. Quality packaging is an investment in creating a pool of loyal customers who appreciate professionalism and attention to details. Such packaging can become brand’s trademark: an expression of quality and prestige. If you make your Customers feel special, there’s no doubt they will return to experience outstanding quality over and over again.


3. Increasing the product value

Premium packaging adds to product’s value – not only physical but also emotional one. Customer who receives a product in an elegant wrapping instantly feels that he’s given something more than just a merchandise. He’s given whole experience worth its money. That type of strategy is very effective in premium product sector (link) where a customer is especially sensitive to being treated as someone special and unique. Today customers don’t want just “having”, they expect “feeling” too.

4. Purchase satisfaction

Shopping satisfaction increases when there is no post-purchase dissonance. The packaging should reflect the product’s value, especially in premium sector.

To avoid the dissonance, frequently leading to product return, it is best to use unique designs, high quality materials and a variety of accessories, such as paper tissues, ribbons or receipt cases (links to the offer). These solutions will ensure the Customer feels appreciated and make the product look more valuable.


5. Package’s second life

Premium packaging has multiple lives and can be used many times with new purpose. For instance, a luxurious paper bag is a very popular item that women use to carry their personal things and gifts. There is one condition though: the logo on the bag must be a source of pride. It shall impress and amaze. Only then the packaging will serve longer than the road from the shop to home, making it perfect advertising vehicle of the brand.

How much should you invest in packaging?

Clients often expect beautiful, sophisticated packaging at the lowest price. However, when we decide to purchase a luxurious product, i.e. a watch, a handbag or high-end face cream, we are prepared to pay the deserved price. Unfortunately, in case of upmarket packaging that is not the case. EU-made packaging, manufactured with care and with best materials only, recognized and approved by international certifications, glued with manual precision simply cannot be cheap.

High quality packaging makes the product stand out from the competition and may become key element in marketing strategy.


The amount worth spending on upscale packaging depends on the market sector and a product itself. In case of luxurious goods, such as jewelry, cosmetics, clothing or alcohol, an investment in packaging can reach up to 10-15% of the product value. Other sectors may require less investment, but we shall always keep in mind that good packaging is an added value. The more we invest, the more customers we will attract.


Is it worth investing in the quality of the packaging?

Investing in packaging is not only beneficial, but actually fundamental to build brand’s image and create a pool of loyal customers.

Top quality well-designed packaging becomes a vital element of the product itself. It influences the shopping decisions of the customers who perceive the product through the packaging. Nowadays, it is really worth to choose premium quality.

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