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How to perfectly pack your product?

Does the package matter?

Packaging has a vital influence on product’s image and shopping decision. 83%* of respondents indicate that they are very likely to purchase a product that has an interesting packaging design. It’s especially important, when it comes to buying presents. Over 75% of respondents believe, that, depending on how the package looks like, it can influence the perception of the gift value itself. If the packaging looks expensive, the product will be perceived as premium.


Gift giving is not only a gesture, it’s an art where visual aspect of the package plays tremendous role. First impression matters: if the gift is beautifully packed, the person who receives it feels special and appreciated. In case of premium products that’s particularly important to have a matching premium packaging. So how to pack a gift to get the WOW effect?

1. First impression

To get a beautifully packed product, you need to choose the right package. Search for providers who have a wide selection of packaging and packaging accessories.


Product in an interesting, neat package has a bigger chance of evoking the WOW effect.


When it comes to elegant items, such as a fountain pen, the best solution is to wrap the box in a decorative paper and tie it with a satin ribbon with a bow on top. To get even better final effect, use 2 types of ribbon or add dry flowers or leaves. Then place the box in a paper bag filled with tissue paper. At the end, place a wish tag.


2. Details matter.

During gift wrapping details are extremely relevant. Ribbons, tapes, bows or personalized tags are not only a great decoration solution, they make a gift really special!


Another option is an elegant box (link) made of high quality materials. Pleasant texture of grosgrain ribbon with printed logo (link to Reno ribbon) will underline unique character of the packaging. Soft velvet or paper filling (links) will ensure your product is safe inside. It is the details like these that will attract the attention of your Customers.

3. Perfect harmony of colours and textures

Secret to perfectly packed gift is not only the right package itself, but also the right choice of colours and textures.

Colours of accessories should either harmonize or create an interesting contrast with the package itself, so the colour palette is coherent and seen as a whole.


In case of premium products it’s worth to opt for shades that are usually associated with luxury and draw attention. Colours should go along with the textures, such as matt surface of the box and ribbon will give that final elegant touch to the whole arrangement.


4. Personalization

Custom-made packaging makes the gift really unique. You can use the company logo or tailor-made packaging shape (link). The options are endless. Simple solutions such as name tags or wish tags always work well. It’s a details that really matters to a gift receiver. What’s more, custom-made packaging is what improves the relationship with your Customers and builds their loyalty towards the brand.

5. Perfect unboxing experience

All of the steps above lead towards that final Perfect Unboxing experience (link). First interaction with the product should bring excitement, joy, positive associations with the brand and, most importantly, convince the Customer to order again. It builds Customer’s loyalty towards the brand, enhances the post-shopping experience and raises the chances to be a recommended brand by your Customers.


Package matters

Does a perfect package really exist? Yes – if you know your Customers’ expectations.

Contact us and we will help you design packaging that will be refined in every detail.


*Source: https://asmresearch.pl/case-studies/jakie-opakowanie-sprzedaje-produkt-case-study/

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